BRAND PHILOSOPHY Household chemicals are not just detergents for us, but cosmetics that help to create comfort and beauty in the house. Our products are distinguished not only by reference quality and efficiency, but also by unique designs and flavors. Everyone can find something to their liking! Each of our brands has its own unique history: Brand name Palmia formed from the Latin word PALM – palm. However, everyone is more familiar with the second meaning – "Palm Tree". By combining the two meanings, it was possible to achieve feeling of organic naturalness. The semantic center of the Wellery brand name comes from the multivalued English root well – healthy, pleasant, successful, thorough. In its morphological structure, due to the suffix ery, the word denotes a process and at the same time is similar to the French name Valerie. The combination of the two values forms the image of a high-quality, safe and effective product. |
In New Chemical Technologies' own laboratory along with professionals in chemical field, new products are being developed, all necessary tests and analysis of any manufactured products for compliance with standards and requirements are carried out.